Category » Social Web

Posts on social web, including new products, services, collective intelligence, folksonomy, and so on.

What’s delaying TV convergence? Benefits of convergence to users, and how marketers will leverage the change in consumption?

As it has been heralded so many times before, we know that the internet has become the engine of change; it has been both revolutionary and disruptive. So it begs the question: is the internet (now finally) in a position where there is truly the potential for it to disrupt the TV industry?

Why the push for convergence? According to Eric Schmidt (in his recent MacTaggart presentation ), it’s because the internet can offer something TV cannot do: “It makes TV more personal, more participative (and) more pertinent”.

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But Facebook is using it?

Open Graph Logo

It seems that there is a new standard, pattern or best practice popping up on an daily basis. Is this really useful or does it just give us another set of hoops to jump through in order to do what we need to.
I recently came across the Opengraph protocol web page and the first sentence on the page mentions “…this is used on Facebook…”. I am sure that it is at this point that a lot of people reading the protocol home page decide that they will also have to use it. I mean if Facebook is doing it them I must as well.

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For several years the prospect of Gamers being able to put their abilities to the test in an online social environment has been a significant constituent in the enhancements made by every game development studio and console offering.  This includes the likes of Xbox Live for Xbox360, Wii Channels from Nintendo, Windows Live or Steam for PC gamers and the PlayStation Network for PlayStation 3.

As of iOS 4.0 Apple has provided Game Centre, which from its outset promised to be a groundbreaking service – especially because it was the first of its kind in terms of a mobile offering. Not to mention that it is available to any iOS developer to utilize in stark contrast to the stringent entry requirements for the social gaming platforms mentioned previously.

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Just over a year ago we launched an experimental Facebook application that allows you to visualize how all your facebook friends are connected called the Social Graph. It offers Facebook users additional insight into their personal social networks, allowing them to identify different social clusters they belong to. You can read about how the Social Graph was developed in this introductory post.

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