What’s delaying TV convergence? Benefits of convergence to users, and how marketers will leverage the change in consumption?
As it has been heralded so many times before, we know that the internet has become the engine of change; it has been both revolutionary and disruptive. So it begs the question: is the internet (now finally) in a position where there is truly the potential for it to disrupt the TV industry?
Why the push for convergence? According to Eric Schmidt (in his recent MacTaggart presentation ), it’s because the internet can offer something TV cannot do: “It makes TV more personal, more participative (and) more pertinent”.


