Being one who helps SMEs market their companies, products and services in outlandish ways that require little to no money, I have resorted to call what I do “New Marketing”, and against the background of that I can appreciate the title of this post.

However, as a voracious consumer of one particular Sunday paper’s content, I do not see myself lying on my sofa on a Sunday afternoon, warning those that live with me not to disturb me until such time I put the “Tweetster” down – the reason being I have several dozen news tweets and short tweet-like stories to read, immerse myself in, consume and to an extent broaden my knowledge of current affairs.

From where I stand journalism is the written word in engaging form.
A tweet is something I rather quickly forget.

I must say too, that tweets are gateways to amounts of content that a newspaper could never physically contain, but I am of the opinion that Twitter cannot replace my Sunday Times.

Not too long I downloaded two audiobooks: Made to Stick and The Long Tail. The Long Tail in audio made absolutely no sense to me. Perhaps that is because reading with my eyes and brain has been inculcated since age 5 and the whole ear-brain co-ordination needs to be nurtured and developed.

So perhaps like that, over time we will adapt and the news in 140-character bursts will REALLY replace my beloved Fred Khumalo and Mondli Makhanya Sunday afternoon literary lunches.